OUR Story

The Perfect Underwear is a brand established by industry experts, with extensive knowledge of materials, construction and fitting. 


We have worked as design and manufacturing consultants for the world leading sports and performance brands for over ten years. An industry committed to innovation beyond imagination, but when it comes to underwear we felt that the same level of innovation was missing. We therefore decided to launch a new brand committed to designing and developing, what we believe is 'The Perfect Underwear'.


Our dedicated team of Scandinavian experts has spent a decade collecting and testing over 200 different fabrics and over 100 different underwear cuts and fittings. After thorough analysis and rigorous testing, we have combined the best fabrics with the most functional fit, and are proud to offer you The Perfect Underwear.

The Perfect Underwear is a brand established by industry experts, with extensive knowledge of materials, construction and fitting. 


We have worked as design and manufacturing consultants for the world leading sports and performance brands for over ten years. An industry committed to innovation beyond imagination, but when it comes to underwear we felt that the same level of innovation was missing. We therefore decided to launch a new brand committed to designing and developing, what we believe is 'The Perfect Underwear'.


Our dedicated team of Scandinavian experts has spent a decade collecting and testing over 200 different fabrics and over 100 different underwear cuts and fittings. After thorough analysis and rigorous testing, we have combined the best fabrics with the most functional fit, and are proud to offer you The Perfect Underwear.


OUR VALUES

We make one thing: comfortable underwear, and we do it better than anyone else.

We provide our customers with the highest quality products to make their life better

Our passion was born when we personally experienced the many flaws of traditional underwear

DISCOVER REAL COMFORT

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