After 10 years designing performance wear for the world's top sports brands, we kept asking ourselves the same question: why hasn't anyone applied the same obsession for material, fit and function to underwear?
Most underwear is designed to a price point. The fabric is cheap, the fit is average, and the result is something you barely tolerate rather than genuinely enjoy wearing. We wanted to change that.
Why bamboo? Bamboo fabric is more moisture-wicking than cotton, efficiently drawing sweat away from the skin and helping to regulate body temperature. It is generally softer than cotton, providing a more luxurious feel against the skin, and is more durable, retaining its softness and strength after multiple washes. Greenstory
But we didn't stop at bamboo. We added quick-dry nylon inner panels for perfect moisture control, and a ventilation panel in the back for extra airflow during exercise. And our unique design pattern eliminates ride-ups completely.
And then we went one step further We donate 10% of every sale to rebuilding schools in Nepal — communities still recovering from the 2015 earthquake that destroyed nearly 8,000 schools and left 1.5 million children without a classroom.
You get the most comfortable underwear you've ever worn. A child gets a place to learn.